Are you taking full advantage of local search results?

In the present scenario, more and more SEO companies seem to be resorting to local search results for better business outcomes. According to recent survey reports, a greater portion of online search has a local purpose. This implies that people are looking for companies in the nearby locations.

When people enter a particular keyword in the search engines, the results that appear may vary depending upon the region the person is based. One should include, state, pin code, city or local area along with the key phrases to augment the local search of the site.

Applauding customer’s opinion in the local sites would aid in building trust and adding credibility to the site. With the increase in mobile search, a lot of consumers are depending on local search for products and services. This serves as a good probability for provincial markets. Hence the website should be customized for mobile search which would assist in establishing reputation and lead conversion.

Businesses that aim customers of a particular region must devise search engine strategies. It would be worthwhile to affirm the business profile on all leading directories and local search engines. Incorporating detail acquaintances in the profile and using it across all local web premises would aid in enhancing its image in the market.

To create a customer base, one needs to think from a customer’s point of view. By broadcasting all the relevant information about the business like any special offers or discount options etc. would create zeal among the masses and help in optimized user experience. Optimizing the website would help in establishing online presence and create broader customer coverage.

If the above trends are followed, local businesses will be able to take full advantage of the local search results. Fox Web Wizardz possesses an in-depth understanding of the local search engine results based on geo targeted content. We would love to assist you with our expertise and suggest the golden rules from making a website to marketing it online through various channels that will bring mass traffic into your website. Contact us today at sales@web-wizardz.com or visit us at www.web-wizardz.com

This article has been taken from http://www.web-wizardz.com/are-you-taking-full-advantage-of-local-search-results/

Preparing an effective social bookmarking strategy

Social Bookmarking is a process of tagging important pages online so that it can be accessed any time from any location. If anybody tags a website in the bookmarking services like stumbleupon.com, youmob.com etc., then there is a high probability of traffic for that particular website notably if it successfully receives a lot of attention among the social media visitors.

The web pages that are clipped in the social bookmarking sites are contemplated as strong back links by the search engines. It is considered as a quick way of gaining online recognition.

For successful application of this strategy, businesses should create profiles in various bookmarking sites like reddit, stumbleupon, jumptags, dropjack and many more to gain popularity. In the next step, sharing of the most desired bookmarks should be executed. This would add to the prospect and reliability of the website. The websites should maintain quality content for greater visibility.

Augmenting the website with relevant keyword enabled titles also works in favour of the website. As the keywords are employed as anchor texts in search engine rankings, application of the key phrases must be done in a competent and sensible manner. It would be worthwhile to frame unconventional and incomparable titles and descriptions for the bookmarks that would increase the prominence and prevent spamming.

Social Bookmarking assistance are utilized as impressive SEO tool undertaken by leading SEO companies. It aids in gaining immediate acceptance for the businesses in World Wide Web. SEO experts associate the website pages to the finest bookmarking websites that leads to intensified website traffic and adds to the credibility of the site.

For a free SEO consultation, contact us today at sales@web-wizardz.com or visit us at www.web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/preparing-an-effective-social-bookmarking-strategy/

5 tools to test mobile websites

A report about the burgeoning trend of mobile convention suggests that it would be apt to consider mobile users while developing a website. As the market for mobile devices is thriving day by day, it would be worthwhile to acknowledge mobile version of the website in the testing work flow while commencing a website. Here is a list of tools to detect whether websites can be displayed appropriately on all smart phones and mobile devices:-

Gomez: A tester can assess the performance of a mobile site with the Gomez mobile readiness test. It executes a score from 1 to 5 and thorough scrutiny of mobile website reinforcement process incorporating elaborated submissions to rectify the diagnosed errors.

MobiReady: With the help of mobiReady testing, the mobile readiness can be evaluated using the industry conventions. It administers a score from 1 to 5 and a comprehensive resolution to actuate the effectiveness of a site on a mobile device.

iBBDemo2: iBBDemo2 is an Adobe Air application does a stupendous job of mirroring the iPhone and iPad web browsing feature. It is said that it serves as an appropriate means for testing web apps especially the iOS genre of mobile gimmicks. It can aid in presentations to prepare trial iOS web apps in absence of access to Mac.

W3C mobileOK Checker: According to sources, W3C mobileOK Checker aids in testing website on mobile gadgets and is one of the best tools available in the market to test mobile version of the websites. This tool executes distinct tests on a web page prior to summing up the level of conformity of the website with the mobile devices. Through W3C’s unique mobileOK basic tests 1.0 specification, a clear conception is developed about concurrence of the website with the mobile web.

Opera Mini Simulator: Opera Mini is one of the premium mobile web browsers accessible in the industry. Opera is feasible for iPhone, Symbian platforms, and Android. A free web-based tool is available for testing and estimating the mobile variant of the website on devices that use Opera.

Above listed were few of the testing tools to detect the performance of website on mobile devices. Fox Web Wizardz formulates mobile friendly websites using the most advanced techniques. We also work with HTML5/CSS3 and responsive layouts. For any affordable web design & development related requirement, contact us directly at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/5-tools-to-test-mobile-websites/

Global survey report for SEO

With reference to the survey conducted by SEOMoz now Moz in 2012 displays a wide variety of data in the SEO world. The purpose of the survey was to gain insight of the state and attributes of the SEO industry.

Some of the appealing factors from the survey are displayed in this article:-

1. The general trend of online marketing survey reveals that 47% of the marketers are positioned in United States and 77% are males. Majority of internet marketers belong to the average age category of 26 to 34-years. 
   
   
2. In the international segment, representation of United States seems to be the highest with 47.3%, United Kingdom 12.9% followed by Canada and India of 4.4% and 4.09%. The countries showing least representation seems to be China, New Zealand, and Sweden each at 0.5%. Google Analytics have emerged as the top tool mostly used by SEO’s at 93% followed by Google Adwords at 88.3%. 
   
   
3. Now-a-days, a number of services are offered by most SEO companies of which 92% of the companies employ SEO services as an element of their package. 
   
   
4. The survey also reveals the service areas that are gaining importance are social media and community management at 72% followed by search engine optimization at 71%. 
   
   
5. Geography based SEO shows a percentage of 65%, content marketing illustrates 56%, and deportment of 54% analytics.

It is a known fact that clients always believe in positive reports. As per the world SEO survey of client reports, monthly reports at 49% out-ranked the weekly reports at 32% leaving behind the quarterly, daily and annual reports at 9%, 7% and 3% respectively.

Survey of world SEO industry helps organizations to compare their businesses with the standards of the industry. Off late, the SEO industry has been showing a positive trend regarding business growth and is expected to flourish in 2013.

This article has been taken from: http://www.web-wizardz.com/global-survey-report-for-seo/

Black Hat SEO vs. White Hat SEO

Black Hat SEO and White Hat SEO regulate the ranking of websites in the search engine marketing through various actions.

Black Hat SEO refers to techniques employed that do not comply with the guidelines of the search engines. The tactics applied in honest way to enhance search engine rankings are White Hat SEO strategies.

Black Hat SEO practices generally incorporate attributes that dispute search engine fundamentals. They improperly exhibit content in various realistic and non-realistic ways to search engine spiders and human users and constitute impaired consumer involvement. Brisk outcomes are generated via Black Hat SEO techniques; however, may lead to greater possibility of damage if exposed.

Black Hat SEO tactics are impractical resolution to a constant dispute of inherent search traffic. Hidden content, keyword stuffing, misusing meta keywords etc. are some of the Black Hat SEO approaches.

White Hat SEO complies with all SEO policies. It establishes content for end users and intensifies its tactics on human audience. Stimulating receptiveness is the prime objective of White Hat SEO method. The features on which White Hat SEO concentrates are applicability of content which the audience find it interesting, appealing and informative so that they keep coming back to the site.

Some White Hat SEO practice involves thorough research on keyword density and keyword analysis, informative and unique content, appropriate and suitable link submission techniques and augmenting meta tags etc.

Although White Hat SEO consumes a lot of time before it displays positive results, this technique is considered as a valid and preferred way of projecting the websites in the World Wide Web.

For proper guidance & consulting on using the white hat seo techniques, please get in touch with us at sales@web-wizardz.com or visit us at www.web-wizardz.com.

This article has been taken from: http://www.web-wizardz.com/black-hat-seo-vs-white-hat-seo/

Role of SEO in brand and reputation management

Brand or entity management is a form of marketing technique to promote its products and services. By monitoring the current prominence of the brand, one can ward off the hindrances in brand management. Online Brand and reputation management involves explicit SEO and link building techniques to make a mark in the web world. Fox Web Wizardz is one such company, where experienced and professional search engine optimizers help clients manage their brand effectively and make a conspicuous online presence.

With the access of internet, it has become easy to reach the target audience and create product awareness. Through the presence of internet, it is possible to get an account of the public reviews about a specific brand, both the pros and cons of the product. Once the adverse elucidations on the brand are noted, one can resort to brand management.

Some techniques that may help in brand management are as follows:-

1. Publishing relevant content, discussing customer queries and developing elation about the product are some of the ways of promoting its products. 
   
   
2. One should constantly search the business name in the search engine to get an account of how the brand is comprehended by customers. 
   
   
3. Uploading relevant content in website in order to drive traffic to the site and create awareness about the product. Visitors will be more enthusiastic to read creative and innovative content and will keep visiting the site often. 
   
   
4. Writing articles and blogging can create excitement among the visitors. 
   
   
5. Search engine optimization of the website will help in the better ranking of the site in the search engine results. For better search engine rankings, strategic online marketing agency like Fox Web Wizardz can be hired for result oriented approach. 
   
   
6. Participating in the social media like FaceBook, LinkedIn & Twitter etc. helps promote the product and services of the business and also get customer feedback about it. 
   
   
7. Acquiring inbound links from eminent websites with high search engine rankings will ensure in driving traffic to the website. 
   
   
8. Need to hire companies that offer reputation management and SEO services; like Fox Web Wizardz can aid in brand management. 
   
   

Many firms are adopting these solutions in order to promote themselves strongly over web. All the above techniques are in gist & one needs to get in touch with us for proper consultation in SEO and its impact on Reputation Management.

This article has been taken from: http://www.web-wizardz.com/role-of-seo-in-brand-and-reputation-management/

How to develop a SEO friendly website

Presently, a SEO friendly website is a requirement for almost every business to endorse their product and services and reach the intended customers. In order to make a website SEO friendly, one must contemplate on URL, title, content and pictures. Usually, SEO is a blending of on-page and off-page optimization. Focusing on ON-PAGE optimization would make the website more receptive to SEO. Intensifying certain factors like keyword selection, title tag, meta tags, content of website, URL etc. will further subsidize the optimization process.

Excessive images should be desisted as it would lead to the website becoming voluminous and cumbersome thus taking enormous time in loading. Exaggerated graphics should be abstained on the web page.

By thorough keyword research and analysis, the desired keywords can be identified which can provide the maximum output. For this purpose, one must perform the traffic analysis, conversion analysis and competition analysis to examine the keywords. SEO needs to prepare a long list of keywords that are related to the business. Keeping a track of the onsite searches, resorting to customer generated matter, and inspecting the online forums would serve in keyword selection.

It is essential to focus on title tags as it acquaints the search engines and the viewers about the page and exhibits a lot of information. Hence, if it accommodates plenty of keywords, it would assist in the basic search process of the end users. As per research, regulating the meta tags may back up the search engine result processes thus inducing traffic to the site.

Applicable and unique content always help in traffic generation. Hence, it is essential to include appropriate content to the site with keywords and key phrases as it aids the search engines in crawling and indexing such sites. One must make sure to constitute static url’s and desist from fabricating any pirated content.

This article has been taken from: http://www.web-wizardz.com/how-to-develop-a-seo-friendly-website/

Perfect timings to post in the social media

There has been a lot of speculation over the topic as to the perfect timing to post in the social media. The posts should be made in the social media at a juncture so that it acquires maximum exposure to make an impact. However, the hours vary with the type of visitors the company is trying to target upon. Companies resort to different processes to make an assumption when the target audience would be reached.

As per latest reports, market is surged with numerous social medial monitoring tools that provide different statistics about the best times to post in the social media. Netvibes is one such dashboard platform that provides an analysis of clients and adversaries and prominence of business across media channels. It also delivers media supervisory dashboards for prospective clients by examining vitalome with third party reporting tools.

The time zones of various clients and customers vary. For marketing initiatives, the postings for either B2B or B2C can be done in a requisite manner. The general trend followed by companies is to post in the conscious hours from morning to evening for B2B clients. For B2C clients, the posts made in the weekends is seen to attain greater response, generally Friday evening to Saturday evening. Through Google Analytics, the conduct of visitors are noted by companies and based on it they chalk out a strategy to post during the period where topmost acknowledgment is expected.

As per the market survey data, below mentioned are the timings:-

• FaceBook: 1 to 4 p.m. is a suitable time to post where it may gain positive feedback.
  
  
• Twitter: posts on Twitter can be made between 1 to 3 p.m. to yield credibility of a website.
  
  
• LinkedIn: posts about a website on LinkedIn can be done from 9 to 11 a.m., either previous to or after business hours.
  
  
• Google+: for greater response, the effective time to post on Google+ would be 2 to 4 p.m.
  
  
• Pinterest: best time to reach the target audience on Pinterest is said to be 8 p.m. to 1 a.m. 
  
  

However, in marketing field, it would always make sense to undergo a thorough research, to test with different times, analyze the traffic generations at different timings and then come to a conclusion without relying on others to provide the best times.

This article has been taken from: http://www.web-wizardz.com/perfect-timings-to-post-in-the-social-media/