There has been a lot of speculation over the topic
as to the perfect timing to post in the social media. The posts
should be made in the social media at a juncture so that it acquires
maximum exposure to make an impact. However, the hours vary with the
type of visitors the company is trying to target upon. Companies
resort to different processes to make an assumption when the target
audience would be reached.
As per latest reports, market is surged with
numerous social medial monitoring tools that provide different
statistics about the best times to post in the social media. Netvibes
is one such dashboard platform that provides an analysis of clients
and adversaries and prominence of business across media channels. It
also delivers media supervisory dashboards for prospective clients by
examining vitalome with third party reporting tools.
The time zones of various clients and customers
vary. For marketing initiatives, the postings for either B2B or B2C
can be done in a requisite manner. The general trend followed by
companies is to post in the conscious hours from morning to evening
for B2B clients. For B2C clients, the posts made in the weekends is
seen to attain greater response, generally Friday evening to Saturday
evening. Through Google Analytics, the conduct of visitors are noted
by companies and based on it they chalk out a strategy to post during
the period where topmost acknowledgment is expected.
As per the market survey data, below mentioned are
the timings:-
- FaceBook: 1 to 4 p.m. is a suitable time to post where it may gain positive feedback.
- Twitter: posts on Twitter can be made between 1 to 3 p.m. to yield credibility of a website.
- LinkedIn: posts about a website on LinkedIn can be done from 9 to 11 a.m., either previous to or after business hours.
- Google+: for greater response, the effective time to post on Google+ would be 2 to 4 p.m.
- Pinterest: best time to reach the target audience on Pinterest is said to be 8 p.m. to 1 a.m.
However, in marketing field, it would always make
sense to undergo a thorough research, to test with different times,
analyze the traffic generations at different timings and then come to
a conclusion without relying on others to provide the best times.
This article has been taken from: http://www.web-wizardz.com/perfect-timings-to-post-in-the-social-media/
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