Is your online marketing working?

Website is a platform to represent the business to the virtual world over the internet to promote the product and services. The ease with which a particular website can reach the target visitors depends on factors like efficacy and applicability of the website. Customized and user-centric web design makes the site more appealing to the users.

Contemporary web designs follow visually poised sequence guiding visitors through the content of the site. This process seems to have gained much significance as users get interested with new information if they get proper guidance over the usability matter.

The content of the site should be developed keeping in mind the user’s choice and surfing patterns. Short text in simple and to-the-point language accompanied with images will be more appealing to customers as images can be more striking than text. The customer prerequisites should be kept minimal or else they will lose interest if required to go through long procedure and provide a lot of details.

A website is framed mainly to link with the user’s intentions. If the website is more responsive, loading time is less, navigation is smooth and the user finds the information relevant, it is more likely that the visitor will be more interested in the site.

White space aids in observing the inputs in the site and reduces the subjective load for the users; hence the importance of white space in a site cannot be ignored. Sorting of designs by white space or a viewable line make it more eye-catchy and users would be more willing to go through it, scan it or analyze the content. Frequent usability testing is more applicable to look for flaws in a layout and get it rectified beforehand. This always works in favor of the site.

Maintaining user-friendly approach while designing a website has become more acceptable now-a-days. Fox Web Wizardz has attained recognition in developing user-centric websites. For more details, log on to www.web-wizardz.com or contact us at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/essential-ingredients-for-a-great-web-design/

Vital points for a good blog topic & content writing

Initially all bloggers have very vague idea about what topic to choose for a blog and how to make it successful. Bloggers choose topics that are up to date and serve as useful resources. Visitors will read the articles through which they will be able to benefit themselves. The following factors will help a blogger in choosing the right topic for the blog.

Regular update of the blog with resourceful information is essential. Regular posting on the site at least once a week with quality content will help in search engine optimization so that the people who invest their time in reading will also imbibe some knowledge from it. This will enhance the credibility of the website and help in the search engine rankings.

If the blogger goes in depth of the topic and expresses opinion on the subject and congenial towards other’s view on it as well, it will help in better interaction. Exchange of ideas takes place through interaction. This will help in adding a personal touch to the article as well as creating a connection with the visitors and aids in lead generation.

Little bit research needs to be done with the help of free keyword research tool whether the visitors are searching for the topic or not and if the article is competitive enough. If the topic receives enough search volume, it means that the blog is coming into the notice of visitors. Benchmarking the blogs may help in further improvement of the site. It may generate some ideas and help in taking appropriate steps on how to stand tall among the crowd.

One needs to invest some time in thinking about the topics of the article, must have keen interest and knowledge about the subject. One needs to keep a track of the latest trends and what people are interested into. It may be fruitful sometimes to look for topics that are not so much in demand yet beneficial to end users.

If the blog is written keeping the above factors in mind, it will certainly help the websites to gain better rankings in the search engines. Fox Web Wizardz provides free consulting on how to write a good content for a blog or a website that will generate quality traffic and also help in online marketing. Kindly email us at sales@web-wizardz.com for any requirements.

This Article has been taken from: http://www.web-wizardz.com/vital-points-for-a-good-blog-topic-content-writing/

How to choose an appropriate Domain Name

In the information age, where people refer to internet for information it always makes sense to have a domain name that resembles the business/identity. Generally, when people visualize a website they would relate to it by names. If the name of the site resembles the URL then visitors can proceed smoothly with their search.

One may also opt for a more undistinguished alternative by going for the domain name first and then deciding on the business name. Many site owners resort to this substitute to meet the demands of the internet world. An appropriate domain name contributes to the surging of sites and fares well in search process. It also helps in domain name branding process as well. Hence the domain name should be such that it enlightens about the products and services offered by the business.

Domain names should be short that can be recalled easily. Uncommon domain names should be applied in case short domain names are not available. It is imperative to select an original domain name to avoid unnecessary legal hassles. Proper investigation needs to be done regarding the credibility matter so as not to include any copyrighted keywords in the domain name. Domain name also helps in online marketing since a proper domain name has higher probability of getting indexed in search engines thus incurring more web traffic.

Imposing superior grade domain names would be more apt. Domain that consist .com is more functional, as people can easily relate to it. However, other domain names like .edu, .net, .org sometimes may be misinterpreted or confused by the visitors sometimes for other sites. As a result they may accidentally visit some other website instead of the intended one.

One must avail the service of domain name specialists who may assist them in determining a suitable domain name. For sensible domain name assistance, visit www.web-wizardz.com or reach us through sales@web-wizardz.com for expert solutions.

This article has been taken from: http://www.web-wizardz.com/how-to-choose-an-appropriate-domain-name/

Preparing an effective social bookmarking strategy

Social Bookmarking is a process of tagging important pages online so that it can be accessed any time from any location. If anybody tags a website in the bookmarking services like stumbleupon.com, youmob.com etc., then there is a high probability of traffic for that particular website notably if it successfully receives a lot of attention among the social media visitors.

The web pages that are clipped in the social bookmarking sites are contemplated as strong back links by the search engines. It is considered as a quick way of gaining online recognition.

For successful application of this strategy, businesses should create profiles in various bookmarking sites like reddit, stumbleupon, jumptags, dropjack and many more to gain popularity. In the next step, sharing of the most desired bookmarks should be executed. This would add to the prospect and reliability of the website. The websites should maintain quality content for greater visibility.

Augmenting the website with relevant keyword enabled titles also works in favour of the website. As the keywords are employed as anchor texts in search engine rankings, application of the key phrases must be done in a competent and sensible manner. It would be worthwhile to frame unconventional and incomparable titles and descriptions for the bookmarks that would increase the prominence and prevent spamming.

Social Bookmarking assistance are utilized as impressive SEO tool undertaken by leading SEO companies. It aids in gaining immediate acceptance for the businesses in World Wide Web. SEO experts associate the website pages to the finest bookmarking websites that leads to intensified website traffic and adds to the credibility of the site.

For a free SEO consultation, contact us today at sales@web-wizardz.com or visit us at www.web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/preparing-an-effective-social-bookmarking-strategy/

Essential ingredients for a great web design

Website is a platform to represent the business to the virtual world over the internet to promote the product and services. The ease with which a particular website can reach the target visitors depends on factors like efficacy and applicability of the website. Customized and user-centric web design makes the site more appealing to the users.

Contemporary web designs follow visually poised sequence guiding visitors through the content of the site. This process seems to have gained much significance as users get interested with new information if they get proper guidance over the usability matter.

The content of the site should be developed keeping in mind the user’s choice and surfing patterns. Short text in simple and to-the-point language accompanied with images will be more appealing to customers as images can be more striking than text. The customer prerequisites should be kept minimal or else they will lose interest if required to go through long procedure and provide a lot of details.

A website is framed mainly to link with the user’s intentions. If the website is more responsive, loading time is less, navigation is smooth and the user finds the information relevant, it is more likely that the visitor will be more interested in the site.

White space aids in observing the inputs in the site and reduces the subjective load for the users; hence the importance of white space in a site cannot be ignored. Sorting of designs by white space or a viewable line make it more eye-catchy and users would be more willing to go through it, scan it or analyze the content. Frequent usability testing is more applicable to look for flaws in a layout and get it rectified beforehand. This always works in favor of the site.

Maintaining user-friendly approach while designing a website has become more acceptable now-a-days. Fox Web Wizardz has attained recognition in developing user-centric websites. For more details, log on to www.web-wizardz.com or contact us at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/essential-ingredients-for-a-great-web-design/

5 tools to test mobile websites

A report about the burgeoning trend of mobile convention suggests that it would be apt to consider mobile users while developing a website. As the market for mobile devices is thriving day by day, it would be worthwhile to acknowledge mobile version of the website in the testing work flow while commencing a website. Here is a list of tools to detect whether websites can be displayed appropriately on all smart phones and mobile devices:-

Gomez: A tester can assess the performance of a mobile site with the Gomez mobile readiness test. It executes a score from 1 to 5 and thorough scrutiny of mobile website reinforcement process incorporating elaborated submissions to rectify the diagnosed errors.

MobiReady: With the help of mobiReady testing, the mobile readiness can be evaluated using the industry conventions. It administers a score from 1 to 5 and a comprehensive resolution to actuate the effectiveness of a site on a mobile device.

iBBDemo2: iBBDemo2 is an Adobe Air application does a stupendous job of mirroring the iPhone and iPad web browsing feature. It is said that it serves as an appropriate means for testing web apps especially the iOS genre of mobile gimmicks. It can aid in presentations to prepare trial iOS web apps in absence of access to Mac.

W3C mobileOK Checker: According to sources, W3C mobileOK Checker aids in testing website on mobile gadgets and is one of the best tools available in the market to test mobile version of the websites. This tool executes distinct tests on a web page prior to summing up the level of conformity of the website with the mobile devices. Through W3C’s unique mobileOK basic tests 1.0 specification, a clear conception is developed about concurrence of the website with the mobile web.

Opera Mini Simulator: Opera Mini is one of the premium mobile web browsers accessible in the industry. Opera is feasible for iPhone, Symbian platforms, and Android. A free web-based tool is available for testing and estimating the mobile variant of the website on devices that use Opera.

Above listed were few of the testing tools to detect the performance of website on mobile devices. Fox Web Wizardz formulates mobile friendly websites using the most advanced techniques. We also work with HTML5/CSS3 and responsive layouts. For any affordable web design & development related requirement, contact us directly at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/5-tools-to-test-mobile-websites/

Reaping benefits from Pinterest

Pinterest is a social media site that permits consumers to exchange images on implicit bulletin boards.

From 2010, Pinterest has gained a lot of popularity as an online social platform. By virtue of images, users tag links. There are a lot of benefits for utilizing Pinterest, for e.g. one can discuss about health, lifestyle, plan a trip, interior decorations etc. Pinterest is a kind of social community where one can exchange views and be informed about many ideas.

Through Pinterest, a search engine optimizer may enhance the web traffic. The Pinterest profile should include proper keywords in the account description thus aiding the profile to fare better in search engines. In order to augment the clarity and acknowledgment of the pins, a search engine professional may apply keywords and hash tags that are usually affiliated with one’s business. Back links, keyword targeting helps in the optimization process.

In case a visitor is following the blog images, then it makes sense to follow or re-pin his images thus enhancing the visibility of the site. One of the significant SEO strategic web marketing is to include keywords in the image filenames as it is found that filenames with proper keywords receive better exposure in search engines.

It would be apt to gather a network of Pinterest holders who like and share blogs or posts or images. In this way the shared post/image will gain popularity over the web thus helping in search engine rankings. All these propositions will definitely help in acquiring benefits from Pinterest.

For any queries regarding Pinterest, please visit us at www.web-wizardz.com or contact us directly at sales@web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/reaping-benefits-from-pinterest/

Managing online communities as community managers

Community Managers are the professionals who can integrate their skills to share updates smoothly to a community as well as possess the competency to collect and utilize the feedback for a company and aid in betterment of the product or services.

Professionals who work within social media and community must possess good interactive skills. Since a community manager represents a brand, one must acquire good communication skills to transmit the message of the company to the audience. Be it a brief, curtailed one or a lengthy topic, one must be able to address it effectively through any medium, articles, content, blogs, posts etc.

The community manager needs to have affection for the brand so that he is able to effectively articulate to the masses on behalf of the company. This will help the community manager in interacting with the audience as well as deliver internal and external community training. They may establish networks with community members and look for community heads among them. Sometimes training and delegating community heads to perform on a more promising level might serve the purpose.

Community manager are expected to have some accomplishment in analytics. The process of involvement of a community manager with social and site analytics may differ from one another in the industry. In order to keep a track of the way the audience is reciprocating to the participation and arbitrate what ideas and plans are working in the positive direction, it is necessary that the community manager has some knowledge of the whole concept of community management.

Owing to the development of labelled online communities, online research communities, and corporate blogs, community management seems to be a new way of engaging visitors for your product or services. It is all about stimulating and promoting online societies along with getting to know what a customer would search for in brands.

At Fox Web Wizardz, we have a drill-down approach towards community management & our experts can really push your online marketing efforts by a great margin. Please get in touch with us at sales@web-wizardz.com for any kind of social media marketing, creating fan page in Face Book & community development services.

This article has been taken from: http://www.web-wizardz.com/managing-online-communities-as-community-managers/

Planning & Deploying guide for establishing websites

In today’s world, a website is the prime source of online promotion as companies venture into new business or develop new technologies to endorse products and services. Whether the client is speculating on developing a website to concentrate on business, endorse products, or reflect on content and orientation or social media, Fox Web Wizardz can serve as a helping hand in any kind of online initiative.

Some of the several factors that need to be followed are as follows:-

1. First and foremost, one needs to ascertain the goal of the site whether to generate revenue, reach target audience, brand awareness or lead generation. This would aid in visualizing the identity and appearance of the website. Little bit of research needs to be done on websites of similar business to get a conception on the looks and execution of the website. 
   
   
2. One needs to comprehend a bit on the budget. It is a significant factor to be considered in framing a website. One must keep an account of the fact that it is a long-term investment as a website would aid in business promotion. The site would also be required to make rectifications and upgraded at certain intervals to keep up with the changing market trends. 
   
   
3. Collecting perfect resources and gaining orientation for designing a profitable website is important. It would be worthwhile to engage few financiers and technicians like web designers, developers, online marketing professionals to bank upon. 
   
   
4. Contemplating on marketing techniques is essential for acknowledgment of the website like planning for search engine optimization, strategic web marketing, press release submissions and site announcements or any form of print media for offline marketing purpose etc. 
   
   
5. Registration of domain name would be applicable for developing a website is an essential criterion.

A professional, affordablewebsite design and development company like Fox Web Wizardz has the competence to establish customizable websites by applying the latest techniques as per the search engine optimization guidelines.

This article has been taken from: http://www.web-wizardz.com/planning-deploying-guide-for-establishing-websites/

How to develop a SEO friendly website

Presently, a SEO friendly website is a requirement for almost every business to endorse their product and services and reach the intended customers. In order to make a website SEO friendly, one must contemplate on URL, title, content and pictures. Usually, SEO is a blending of on-page and off-page optimization. Focusing on ON-PAGE optimization would make the website more receptive to SEO. Intensifying certain factors like keyword selection, title tag, meta tags, content of website, URL etc. will further subsidize the optimization process.

Excessive images should be desisted as it would lead to the website becoming voluminous and cumbersome thus taking enormous time in loading. Exaggerated graphics should be abstained on the web page.

By thorough keyword research and analysis, the desired keywords can be identified which can provide the maximum output. For this purpose, one must perform the traffic analysis, conversion analysis and competition analysis to examine the keywords. SEO needs to prepare a long list of keywords that are related to the business. Keeping a track of the onsite searches, resorting to customer generated matter, and inspecting the online forums would serve in keyword selection.

It is essential to focus on title tags as it acquaints the search engines and the viewers about the page and exhibits a lot of information. Hence, if it accommodates plenty of keywords, it would assist in the basic search process of the end users. As per research, regulating the meta tags may back up the search engine result processes thus inducing traffic to the site.

Applicable and unique content always help in traffic generation. Hence, it is essential to include appropriate content to the site with keywords and key phrases as it aids the search engines in crawling and indexing such sites. One must make sure to constitute static url’s and desist from fabricating any pirated content.

This article has been taken from: http://www.web-wizardz.com/how-to-develop-a-seo-friendly-website/