Is your online marketing working?

Website is a platform to represent the business to the virtual world over the internet to promote the product and services. The ease with which a particular website can reach the target visitors depends on factors like efficacy and applicability of the website. Customized and user-centric web design makes the site more appealing to the users.

Contemporary web designs follow visually poised sequence guiding visitors through the content of the site. This process seems to have gained much significance as users get interested with new information if they get proper guidance over the usability matter.

The content of the site should be developed keeping in mind the user’s choice and surfing patterns. Short text in simple and to-the-point language accompanied with images will be more appealing to customers as images can be more striking than text. The customer prerequisites should be kept minimal or else they will lose interest if required to go through long procedure and provide a lot of details.

A website is framed mainly to link with the user’s intentions. If the website is more responsive, loading time is less, navigation is smooth and the user finds the information relevant, it is more likely that the visitor will be more interested in the site.

White space aids in observing the inputs in the site and reduces the subjective load for the users; hence the importance of white space in a site cannot be ignored. Sorting of designs by white space or a viewable line make it more eye-catchy and users would be more willing to go through it, scan it or analyze the content. Frequent usability testing is more applicable to look for flaws in a layout and get it rectified beforehand. This always works in favor of the site.

Maintaining user-friendly approach while designing a website has become more acceptable now-a-days. Fox Web Wizardz has attained recognition in developing user-centric websites. For more details, log on to www.web-wizardz.com or contact us at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/essential-ingredients-for-a-great-web-design/

Vital points for a good blog topic & content writing

Initially all bloggers have very vague idea about what topic to choose for a blog and how to make it successful. Bloggers choose topics that are up to date and serve as useful resources. Visitors will read the articles through which they will be able to benefit themselves. The following factors will help a blogger in choosing the right topic for the blog.

Regular update of the blog with resourceful information is essential. Regular posting on the site at least once a week with quality content will help in search engine optimization so that the people who invest their time in reading will also imbibe some knowledge from it. This will enhance the credibility of the website and help in the search engine rankings.

If the blogger goes in depth of the topic and expresses opinion on the subject and congenial towards other’s view on it as well, it will help in better interaction. Exchange of ideas takes place through interaction. This will help in adding a personal touch to the article as well as creating a connection with the visitors and aids in lead generation.

Little bit research needs to be done with the help of free keyword research tool whether the visitors are searching for the topic or not and if the article is competitive enough. If the topic receives enough search volume, it means that the blog is coming into the notice of visitors. Benchmarking the blogs may help in further improvement of the site. It may generate some ideas and help in taking appropriate steps on how to stand tall among the crowd.

One needs to invest some time in thinking about the topics of the article, must have keen interest and knowledge about the subject. One needs to keep a track of the latest trends and what people are interested into. It may be fruitful sometimes to look for topics that are not so much in demand yet beneficial to end users.

If the blog is written keeping the above factors in mind, it will certainly help the websites to gain better rankings in the search engines. Fox Web Wizardz provides free consulting on how to write a good content for a blog or a website that will generate quality traffic and also help in online marketing. Kindly email us at sales@web-wizardz.com for any requirements.

This Article has been taken from: http://www.web-wizardz.com/vital-points-for-a-good-blog-topic-content-writing/

Why do you need a SEO content writer?

For high quality content, hiring a SEO content writer becomes an essential requirement. This would aid in attracting new visitors, keeping them engaged for longer time and enhance the possibility of developing back-links. Good content intensifies the likelihood of sharing it among the friend circle and in the social media websites. Below are the few basic reasons that reveal the importance of hiring a professional SEO content writer.

The site owners, who employ various SEO projects, require skilled writers for endorsement purpose. Writers must be proficient in the SEO intricacies and competent enough to compose quality content for various SEO assignments. To deliver unique and information enabled rich content, thorough research needs to be done for the topics assigned. A clear idea about the project guidelines and subject matter is a prerequisite for the SEO content writers.

Keyword density, Title tags, Meta tags and other SEO related parameters must be maintained in the blogs to augment the prominence of the content. Hence SEO content writers must get accustomed to the requisitions of the evolving SEO prospect.

In this competitive world where almost every business owns a website, ranking well in the search engines becomes imperative. The content writers may assist in the higher rankings and visibility of the site by formulating relevant press releases, rich keyword enabled content for the blog section.

Fox Web Wizardz serves clients in various online marketing campaigns that deliver outstanding results in search engines. The services assayed are affordable web design and development, search engine optimization, social media optimization, online reputation management, web consulting and web hosting.

To know more about us, please reach us at sales@web-wizardz.com or visit our website at www.web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/why-do-you-need-a-seo-content-writer/

How to choose an appropriate Domain Name

In the information age, where people refer to internet for information it always makes sense to have a domain name that resembles the business/identity. Generally, when people visualize a website they would relate to it by names. If the name of the site resembles the URL then visitors can proceed smoothly with their search.

One may also opt for a more undistinguished alternative by going for the domain name first and then deciding on the business name. Many site owners resort to this substitute to meet the demands of the internet world. An appropriate domain name contributes to the surging of sites and fares well in search process. It also helps in domain name branding process as well. Hence the domain name should be such that it enlightens about the products and services offered by the business.

Domain names should be short that can be recalled easily. Uncommon domain names should be applied in case short domain names are not available. It is imperative to select an original domain name to avoid unnecessary legal hassles. Proper investigation needs to be done regarding the credibility matter so as not to include any copyrighted keywords in the domain name. Domain name also helps in online marketing since a proper domain name has higher probability of getting indexed in search engines thus incurring more web traffic.

Imposing superior grade domain names would be more apt. Domain that consist .com is more functional, as people can easily relate to it. However, other domain names like .edu, .net, .org sometimes may be misinterpreted or confused by the visitors sometimes for other sites. As a result they may accidentally visit some other website instead of the intended one.

One must avail the service of domain name specialists who may assist them in determining a suitable domain name. For sensible domain name assistance, visit www.web-wizardz.com or reach us through sales@web-wizardz.com for expert solutions.

This article has been taken from: http://www.web-wizardz.com/how-to-choose-an-appropriate-domain-name/

Essential ingredients for a great web design

Website is a platform to represent the business to the virtual world over the internet to promote the product and services. The ease with which a particular website can reach the target visitors depends on factors like efficacy and applicability of the website. Customized and user-centric web design makes the site more appealing to the users.

Contemporary web designs follow visually poised sequence guiding visitors through the content of the site. This process seems to have gained much significance as users get interested with new information if they get proper guidance over the usability matter.

The content of the site should be developed keeping in mind the user’s choice and surfing patterns. Short text in simple and to-the-point language accompanied with images will be more appealing to customers as images can be more striking than text. The customer prerequisites should be kept minimal or else they will lose interest if required to go through long procedure and provide a lot of details.

A website is framed mainly to link with the user’s intentions. If the website is more responsive, loading time is less, navigation is smooth and the user finds the information relevant, it is more likely that the visitor will be more interested in the site.

White space aids in observing the inputs in the site and reduces the subjective load for the users; hence the importance of white space in a site cannot be ignored. Sorting of designs by white space or a viewable line make it more eye-catchy and users would be more willing to go through it, scan it or analyze the content. Frequent usability testing is more applicable to look for flaws in a layout and get it rectified beforehand. This always works in favor of the site.

Maintaining user-friendly approach while designing a website has become more acceptable now-a-days. Fox Web Wizardz has attained recognition in developing user-centric websites. For more details, log on to www.web-wizardz.com or contact us at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/essential-ingredients-for-a-great-web-design/

Reaping benefits from Pinterest

Pinterest is a social media site that permits consumers to exchange images on implicit bulletin boards.

From 2010, Pinterest has gained a lot of popularity as an online social platform. By virtue of images, users tag links. There are a lot of benefits for utilizing Pinterest, for e.g. one can discuss about health, lifestyle, plan a trip, interior decorations etc. Pinterest is a kind of social community where one can exchange views and be informed about many ideas.

Through Pinterest, a search engine optimizer may enhance the web traffic. The Pinterest profile should include proper keywords in the account description thus aiding the profile to fare better in search engines. In order to augment the clarity and acknowledgment of the pins, a search engine professional may apply keywords and hash tags that are usually affiliated with one’s business. Back links, keyword targeting helps in the optimization process.

In case a visitor is following the blog images, then it makes sense to follow or re-pin his images thus enhancing the visibility of the site. One of the significant SEO strategic web marketing is to include keywords in the image filenames as it is found that filenames with proper keywords receive better exposure in search engines.

It would be apt to gather a network of Pinterest holders who like and share blogs or posts or images. In this way the shared post/image will gain popularity over the web thus helping in search engine rankings. All these propositions will definitely help in acquiring benefits from Pinterest.

For any queries regarding Pinterest, please visit us at www.web-wizardz.com or contact us directly at sales@web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/reaping-benefits-from-pinterest/

Global survey report for SEO

With reference to the survey conducted by SEOMoz now Moz in 2012 displays a wide variety of data in the SEO world. The purpose of the survey was to gain insight of the state and attributes of the SEO industry.

Some of the appealing factors from the survey are displayed in this article:-

1. The general trend of online marketing survey reveals that 47% of the marketers are positioned in United States and 77% are males. Majority of internet marketers belong to the average age category of 26 to 34-years. 
   
   
2. In the international segment, representation of United States seems to be the highest with 47.3%, United Kingdom 12.9% followed by Canada and India of 4.4% and 4.09%. The countries showing least representation seems to be China, New Zealand, and Sweden each at 0.5%. Google Analytics have emerged as the top tool mostly used by SEO’s at 93% followed by Google Adwords at 88.3%. 
   
   
3. Now-a-days, a number of services are offered by most SEO companies of which 92% of the companies employ SEO services as an element of their package. 
   
   
4. The survey also reveals the service areas that are gaining importance are social media and community management at 72% followed by search engine optimization at 71%. 
   
   
5. Geography based SEO shows a percentage of 65%, content marketing illustrates 56%, and deportment of 54% analytics.

It is a known fact that clients always believe in positive reports. As per the world SEO survey of client reports, monthly reports at 49% out-ranked the weekly reports at 32% leaving behind the quarterly, daily and annual reports at 9%, 7% and 3% respectively.

Survey of world SEO industry helps organizations to compare their businesses with the standards of the industry. Off late, the SEO industry has been showing a positive trend regarding business growth and is expected to flourish in 2013.

This article has been taken from: http://www.web-wizardz.com/global-survey-report-for-seo/

Managing online communities as community managers

Community Managers are the professionals who can integrate their skills to share updates smoothly to a community as well as possess the competency to collect and utilize the feedback for a company and aid in betterment of the product or services.

Professionals who work within social media and community must possess good interactive skills. Since a community manager represents a brand, one must acquire good communication skills to transmit the message of the company to the audience. Be it a brief, curtailed one or a lengthy topic, one must be able to address it effectively through any medium, articles, content, blogs, posts etc.

The community manager needs to have affection for the brand so that he is able to effectively articulate to the masses on behalf of the company. This will help the community manager in interacting with the audience as well as deliver internal and external community training. They may establish networks with community members and look for community heads among them. Sometimes training and delegating community heads to perform on a more promising level might serve the purpose.

Community manager are expected to have some accomplishment in analytics. The process of involvement of a community manager with social and site analytics may differ from one another in the industry. In order to keep a track of the way the audience is reciprocating to the participation and arbitrate what ideas and plans are working in the positive direction, it is necessary that the community manager has some knowledge of the whole concept of community management.

Owing to the development of labelled online communities, online research communities, and corporate blogs, community management seems to be a new way of engaging visitors for your product or services. It is all about stimulating and promoting online societies along with getting to know what a customer would search for in brands.

At Fox Web Wizardz, we have a drill-down approach towards community management & our experts can really push your online marketing efforts by a great margin. Please get in touch with us at sales@web-wizardz.com for any kind of social media marketing, creating fan page in Face Book & community development services.

This article has been taken from: http://www.web-wizardz.com/managing-online-communities-as-community-managers/

5-ways to create a good landing page

When the customers reach a webpage after clicking on the promotional advertisement it is said to be landing page. The landing page may require the visitor to fill out a form or provide necessary details, or order something and provide credit card number which the customer may not be always willing to divulge. Sometimes it becomes necessary to assure people to do tasks which they might object. In order to have a stupendous landing page user experience, the landing page would require a tune-up.

One can avail the benefits of a good landing page by making the process much simpler for customers be it order entry or signing up newsletter or any other task needed to perform in the webpage by visitors.

1. Headline should be focused upon. It should be extraordinary so that the visitors get enthralled by it.  It should be striking so that they have the urge to have a look at it and go through the ad information carefully. 
   
   
2. There should be info graphic with respect to the image and the advertisement. Adding an image in each landing page would make it more appropriate. The image should clearly specify about the product the customer will be attaining on filling the form. 
   
   
3. Including relevant, unique and authentic content and making the objective apparent to all. If the content is informative and interesting enough the end users would feel motivated by the ad. The aim of the landing page should be to assure the visitors to enact a specific action. 
   
   
4. If the site has easy navigation features then people can view it on mobile & other gadgets as well, can easily find information they’re looking for and is devoid of bothersome pop-ups, excessive ads or other obstacles, it would be more appealing to a greater mass. 
   
   
5. Spell-checking the body copy and desisting from errors would aid in maintaining the esteem of the site and in a way gain trust of visitors.
   

We at Fox Web Wizardz do have all the expertise to design/develop/promote your landing page with the above standards. Please get in touch with us at sales@web-wizardz.com for any kind of website design, development and strategic web marketing needs.

This article has been taken from: http://www.web-wizardz.com/5-ways-to-create-a-good-landing-page/

Black Hat SEO vs. White Hat SEO

Black Hat SEO and White Hat SEO regulate the ranking of websites in the search engine marketing through various actions.

Black Hat SEO refers to techniques employed that do not comply with the guidelines of the search engines. The tactics applied in honest way to enhance search engine rankings are White Hat SEO strategies.

Black Hat SEO practices generally incorporate attributes that dispute search engine fundamentals. They improperly exhibit content in various realistic and non-realistic ways to search engine spiders and human users and constitute impaired consumer involvement. Brisk outcomes are generated via Black Hat SEO techniques; however, may lead to greater possibility of damage if exposed.

Black Hat SEO tactics are impractical resolution to a constant dispute of inherent search traffic. Hidden content, keyword stuffing, misusing meta keywords etc. are some of the Black Hat SEO approaches.

White Hat SEO complies with all SEO policies. It establishes content for end users and intensifies its tactics on human audience. Stimulating receptiveness is the prime objective of White Hat SEO method. The features on which White Hat SEO concentrates are applicability of content which the audience find it interesting, appealing and informative so that they keep coming back to the site.

Some White Hat SEO practice involves thorough research on keyword density and keyword analysis, informative and unique content, appropriate and suitable link submission techniques and augmenting meta tags etc.

Although White Hat SEO consumes a lot of time before it displays positive results, this technique is considered as a valid and preferred way of projecting the websites in the World Wide Web.

For proper guidance & consulting on using the white hat seo techniques, please get in touch with us at sales@web-wizardz.com or visit us at www.web-wizardz.com.

This article has been taken from: http://www.web-wizardz.com/black-hat-seo-vs-white-hat-seo/