Role of SEO in brand and reputation management

Brand or entity management is a form of marketing technique to promote its products and services. By monitoring the current prominence of the brand, one can ward off the hindrances in brand management. Online Brand and reputation management involves explicit SEO and link building techniques to make a mark in the web world. Fox Web Wizardz is one such company, where experienced and professional search engine optimizers help clients manage their brand effectively and make a conspicuous online presence.

With the access of internet, it has become easy to reach the target audience and create product awareness. Through the presence of internet, it is possible to get an account of the public reviews about a specific brand, both the pros and cons of the product. Once the adverse elucidations on the brand are noted, one can resort to brand management.

Some techniques that may help in brand management are as follows:-

1. Publishing relevant content, discussing customer queries and developing elation about the product are some of the ways of promoting its products. 
   
   
2. One should constantly search the business name in the search engine to get an account of how the brand is comprehended by customers. 
   
   
3. Uploading relevant content in website in order to drive traffic to the site and create awareness about the product. Visitors will be more enthusiastic to read creative and innovative content and will keep visiting the site often. 
   
   
4. Writing articles and blogging can create excitement among the visitors. 
   
   
5. Search engine optimization of the website will help in the better ranking of the site in the search engine results. For better search engine rankings, strategic online marketing agency like Fox Web Wizardz can be hired for result oriented approach. 
   
   
6. Participating in the social media like FaceBook, LinkedIn & Twitter etc. helps promote the product and services of the business and also get customer feedback about it. 
   
   
7. Acquiring inbound links from eminent websites with high search engine rankings will ensure in driving traffic to the website. 
   
   
8. Need to hire companies that offer reputation management and SEO services; like Fox Web Wizardz can aid in brand management. 
   
   

Many firms are adopting these solutions in order to promote themselves strongly over web. All the above techniques are in gist & one needs to get in touch with us for proper consultation in SEO and its impact on Reputation Management.

This article has been taken from: http://www.web-wizardz.com/role-of-seo-in-brand-and-reputation-management/

How to develop a SEO friendly website

Presently, a SEO friendly website is a requirement for almost every business to endorse their product and services and reach the intended customers. In order to make a website SEO friendly, one must contemplate on URL, title, content and pictures. Usually, SEO is a blending of on-page and off-page optimization. Focusing on ON-PAGE optimization would make the website more receptive to SEO. Intensifying certain factors like keyword selection, title tag, meta tags, content of website, URL etc. will further subsidize the optimization process.

Excessive images should be desisted as it would lead to the website becoming voluminous and cumbersome thus taking enormous time in loading. Exaggerated graphics should be abstained on the web page.

By thorough keyword research and analysis, the desired keywords can be identified which can provide the maximum output. For this purpose, one must perform the traffic analysis, conversion analysis and competition analysis to examine the keywords. SEO needs to prepare a long list of keywords that are related to the business. Keeping a track of the onsite searches, resorting to customer generated matter, and inspecting the online forums would serve in keyword selection.

It is essential to focus on title tags as it acquaints the search engines and the viewers about the page and exhibits a lot of information. Hence, if it accommodates plenty of keywords, it would assist in the basic search process of the end users. As per research, regulating the meta tags may back up the search engine result processes thus inducing traffic to the site.

Applicable and unique content always help in traffic generation. Hence, it is essential to include appropriate content to the site with keywords and key phrases as it aids the search engines in crawling and indexing such sites. One must make sure to constitute static url’s and desist from fabricating any pirated content.

This article has been taken from: http://www.web-wizardz.com/how-to-develop-a-seo-friendly-website/

Perfect timings to post in the social media

There has been a lot of speculation over the topic as to the perfect timing to post in the social media. The posts should be made in the social media at a juncture so that it acquires maximum exposure to make an impact. However, the hours vary with the type of visitors the company is trying to target upon. Companies resort to different processes to make an assumption when the target audience would be reached.

As per latest reports, market is surged with numerous social medial monitoring tools that provide different statistics about the best times to post in the social media. Netvibes is one such dashboard platform that provides an analysis of clients and adversaries and prominence of business across media channels. It also delivers media supervisory dashboards for prospective clients by examining vitalome with third party reporting tools.

The time zones of various clients and customers vary. For marketing initiatives, the postings for either B2B or B2C can be done in a requisite manner. The general trend followed by companies is to post in the conscious hours from morning to evening for B2B clients. For B2C clients, the posts made in the weekends is seen to attain greater response, generally Friday evening to Saturday evening. Through Google Analytics, the conduct of visitors are noted by companies and based on it they chalk out a strategy to post during the period where topmost acknowledgment is expected.

As per the market survey data, below mentioned are the timings:-

• FaceBook: 1 to 4 p.m. is a suitable time to post where it may gain positive feedback.
  
  
• Twitter: posts on Twitter can be made between 1 to 3 p.m. to yield credibility of a website.
  
  
• LinkedIn: posts about a website on LinkedIn can be done from 9 to 11 a.m., either previous to or after business hours.
  
  
• Google+: for greater response, the effective time to post on Google+ would be 2 to 4 p.m.
  
  
• Pinterest: best time to reach the target audience on Pinterest is said to be 8 p.m. to 1 a.m. 
  
  

However, in marketing field, it would always make sense to undergo a thorough research, to test with different times, analyze the traffic generations at different timings and then come to a conclusion without relying on others to provide the best times.

This article has been taken from: http://www.web-wizardz.com/perfect-timings-to-post-in-the-social-media/