Social Media for Lead Generation

Businesses at present are often looking to explore new channels to attract relevant customers. For this a community, group or a business page with fan base is utmost important. Creating a facebook business page, twitter handle etc. may require a little knowledge but it must have all the right resources in order to make it successful.

Digital marketing companies in Kolkata are putting emphasis on having a good follower base to build an engaged, connected audience. We at Fox Web Wizardz, would like to showcase some of the basic things that are required in order to flourish your businesses through social media marketing. Often you may have heard that a facebook business page is creating milestones with 500+ or 50000+ likes and thus engaging a broader audience. Similarly with a twitter handle, businesses are receiving enormous amount of followers.

For effective social media returns an individual or a business house must ask the below mentioned questions to an accredited digital marketing firm before opting the services offered by them:-

1. how are they doing this? does it really work?
2. how much it costs?
3. how effective is the social media marketing?
4. how should I maintain the page?
5. how should I engage with my audience?
6. how should I grow a connected follower base?
7. how should I track the improvements?
8. how content is important for my website & social media pages?
9. how it is connected with search engine optimization?

Many more questions will come gradually once the campaign is LIVE and thus it’ll enable everyone to have a clear approach on what is needed, why it is necessary for the present era, and how it will benefit the rankings of the business digitally.

This discussion will be continued in the next edition, I’ll elaborate the significant areas on how to run a successful Twitter Handle (it’s presence, engagements & conversion)

Stay tuned for more updates!

Is your online marketing working?

Website is a platform to represent the business to the virtual world over the internet to promote the product and services. The ease with which a particular website can reach the target visitors depends on factors like efficacy and applicability of the website. Customized and user-centric web design makes the site more appealing to the users.

Contemporary web designs follow visually poised sequence guiding visitors through the content of the site. This process seems to have gained much significance as users get interested with new information if they get proper guidance over the usability matter.

The content of the site should be developed keeping in mind the user’s choice and surfing patterns. Short text in simple and to-the-point language accompanied with images will be more appealing to customers as images can be more striking than text. The customer prerequisites should be kept minimal or else they will lose interest if required to go through long procedure and provide a lot of details.

A website is framed mainly to link with the user’s intentions. If the website is more responsive, loading time is less, navigation is smooth and the user finds the information relevant, it is more likely that the visitor will be more interested in the site.

White space aids in observing the inputs in the site and reduces the subjective load for the users; hence the importance of white space in a site cannot be ignored. Sorting of designs by white space or a viewable line make it more eye-catchy and users would be more willing to go through it, scan it or analyze the content. Frequent usability testing is more applicable to look for flaws in a layout and get it rectified beforehand. This always works in favor of the site.

Maintaining user-friendly approach while designing a website has become more acceptable now-a-days. Fox Web Wizardz has attained recognition in developing user-centric websites. For more details, log on to www.web-wizardz.com or contact us at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/essential-ingredients-for-a-great-web-design/

Vital points for a good blog topic & content writing

Initially all bloggers have very vague idea about what topic to choose for a blog and how to make it successful. Bloggers choose topics that are up to date and serve as useful resources. Visitors will read the articles through which they will be able to benefit themselves. The following factors will help a blogger in choosing the right topic for the blog.

Regular update of the blog with resourceful information is essential. Regular posting on the site at least once a week with quality content will help in search engine optimization so that the people who invest their time in reading will also imbibe some knowledge from it. This will enhance the credibility of the website and help in the search engine rankings.

If the blogger goes in depth of the topic and expresses opinion on the subject and congenial towards other’s view on it as well, it will help in better interaction. Exchange of ideas takes place through interaction. This will help in adding a personal touch to the article as well as creating a connection with the visitors and aids in lead generation.

Little bit research needs to be done with the help of free keyword research tool whether the visitors are searching for the topic or not and if the article is competitive enough. If the topic receives enough search volume, it means that the blog is coming into the notice of visitors. Benchmarking the blogs may help in further improvement of the site. It may generate some ideas and help in taking appropriate steps on how to stand tall among the crowd.

One needs to invest some time in thinking about the topics of the article, must have keen interest and knowledge about the subject. One needs to keep a track of the latest trends and what people are interested into. It may be fruitful sometimes to look for topics that are not so much in demand yet beneficial to end users.

If the blog is written keeping the above factors in mind, it will certainly help the websites to gain better rankings in the search engines. Fox Web Wizardz provides free consulting on how to write a good content for a blog or a website that will generate quality traffic and also help in online marketing. Kindly email us at sales@web-wizardz.com for any requirements.

This Article has been taken from: http://www.web-wizardz.com/vital-points-for-a-good-blog-topic-content-writing/

Why do you need a SEO content writer?

For high quality content, hiring a SEO content writer becomes an essential requirement. This would aid in attracting new visitors, keeping them engaged for longer time and enhance the possibility of developing back-links. Good content intensifies the likelihood of sharing it among the friend circle and in the social media websites. Below are the few basic reasons that reveal the importance of hiring a professional SEO content writer.

The site owners, who employ various SEO projects, require skilled writers for endorsement purpose. Writers must be proficient in the SEO intricacies and competent enough to compose quality content for various SEO assignments. To deliver unique and information enabled rich content, thorough research needs to be done for the topics assigned. A clear idea about the project guidelines and subject matter is a prerequisite for the SEO content writers.

Keyword density, Title tags, Meta tags and other SEO related parameters must be maintained in the blogs to augment the prominence of the content. Hence SEO content writers must get accustomed to the requisitions of the evolving SEO prospect.

In this competitive world where almost every business owns a website, ranking well in the search engines becomes imperative. The content writers may assist in the higher rankings and visibility of the site by formulating relevant press releases, rich keyword enabled content for the blog section.

Fox Web Wizardz serves clients in various online marketing campaigns that deliver outstanding results in search engines. The services assayed are affordable web design and development, search engine optimization, social media optimization, online reputation management, web consulting and web hosting.

To know more about us, please reach us at sales@web-wizardz.com or visit our website at www.web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/why-do-you-need-a-seo-content-writer/

Are you taking full advantage of local search results?

In the present scenario, more and more SEO companies seem to be resorting to local search results for better business outcomes. According to recent survey reports, a greater portion of online search has a local purpose. This implies that people are looking for companies in the nearby locations.

When people enter a particular keyword in the search engines, the results that appear may vary depending upon the region the person is based. One should include, state, pin code, city or local area along with the key phrases to augment the local search of the site.

Applauding customer’s opinion in the local sites would aid in building trust and adding credibility to the site. With the increase in mobile search, a lot of consumers are depending on local search for products and services. This serves as a good probability for provincial markets. Hence the website should be customized for mobile search which would assist in establishing reputation and lead conversion.

Businesses that aim customers of a particular region must devise search engine strategies. It would be worthwhile to affirm the business profile on all leading directories and local search engines. Incorporating detail acquaintances in the profile and using it across all local web premises would aid in enhancing its image in the market.

To create a customer base, one needs to think from a customer’s point of view. By broadcasting all the relevant information about the business like any special offers or discount options etc. would create zeal among the masses and help in optimized user experience. Optimizing the website would help in establishing online presence and create broader customer coverage.

If the above trends are followed, local businesses will be able to take full advantage of the local search results. Fox Web Wizardz possesses an in-depth understanding of the local search engine results based on geo targeted content. We would love to assist you with our expertise and suggest the golden rules from making a website to marketing it online through various channels that will bring mass traffic into your website. Contact us today at sales@web-wizardz.com or visit us at www.web-wizardz.com

This article has been taken from http://www.web-wizardz.com/are-you-taking-full-advantage-of-local-search-results/

How to choose an appropriate Domain Name

In the information age, where people refer to internet for information it always makes sense to have a domain name that resembles the business/identity. Generally, when people visualize a website they would relate to it by names. If the name of the site resembles the URL then visitors can proceed smoothly with their search.

One may also opt for a more undistinguished alternative by going for the domain name first and then deciding on the business name. Many site owners resort to this substitute to meet the demands of the internet world. An appropriate domain name contributes to the surging of sites and fares well in search process. It also helps in domain name branding process as well. Hence the domain name should be such that it enlightens about the products and services offered by the business.

Domain names should be short that can be recalled easily. Uncommon domain names should be applied in case short domain names are not available. It is imperative to select an original domain name to avoid unnecessary legal hassles. Proper investigation needs to be done regarding the credibility matter so as not to include any copyrighted keywords in the domain name. Domain name also helps in online marketing since a proper domain name has higher probability of getting indexed in search engines thus incurring more web traffic.

Imposing superior grade domain names would be more apt. Domain that consist .com is more functional, as people can easily relate to it. However, other domain names like .edu, .net, .org sometimes may be misinterpreted or confused by the visitors sometimes for other sites. As a result they may accidentally visit some other website instead of the intended one.

One must avail the service of domain name specialists who may assist them in determining a suitable domain name. For sensible domain name assistance, visit www.web-wizardz.com or reach us through sales@web-wizardz.com for expert solutions.

This article has been taken from: http://www.web-wizardz.com/how-to-choose-an-appropriate-domain-name/

Preparing an effective social bookmarking strategy

Social Bookmarking is a process of tagging important pages online so that it can be accessed any time from any location. If anybody tags a website in the bookmarking services like stumbleupon.com, youmob.com etc., then there is a high probability of traffic for that particular website notably if it successfully receives a lot of attention among the social media visitors.

The web pages that are clipped in the social bookmarking sites are contemplated as strong back links by the search engines. It is considered as a quick way of gaining online recognition.

For successful application of this strategy, businesses should create profiles in various bookmarking sites like reddit, stumbleupon, jumptags, dropjack and many more to gain popularity. In the next step, sharing of the most desired bookmarks should be executed. This would add to the prospect and reliability of the website. The websites should maintain quality content for greater visibility.

Augmenting the website with relevant keyword enabled titles also works in favour of the website. As the keywords are employed as anchor texts in search engine rankings, application of the key phrases must be done in a competent and sensible manner. It would be worthwhile to frame unconventional and incomparable titles and descriptions for the bookmarks that would increase the prominence and prevent spamming.

Social Bookmarking assistance are utilized as impressive SEO tool undertaken by leading SEO companies. It aids in gaining immediate acceptance for the businesses in World Wide Web. SEO experts associate the website pages to the finest bookmarking websites that leads to intensified website traffic and adds to the credibility of the site.

For a free SEO consultation, contact us today at sales@web-wizardz.com or visit us at www.web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/preparing-an-effective-social-bookmarking-strategy/