When the customers reach a webpage
after clicking on the promotional advertisement it is said to be
landing page. The landing page may require the visitor to fill out a
form or provide necessary details, or order something and provide
credit card number which the customer may not be always willing to
divulge. Sometimes it becomes necessary to assure people to do tasks
which they might object. In order to have a stupendous landing page
user experience, the landing page would require a tune-up.
One can avail the benefits of a good
landing page by making the process much simpler for customers be it
order entry or signing up newsletter or any other task needed to
perform in the webpage by visitors.
- Headline should be focused upon. It should be extraordinary so that the visitors get enthralled by it. It should be striking so that they have the urge to have a look at it and go through the ad information carefully.
- There should be info graphic with respect to the image and the advertisement. Adding an image in each landing page would make it more appropriate. The image should clearly specify about the product the customer will be attaining on filling the form.
- Including relevant, unique and authentic content and making the objective apparent to all. If the content is informative and interesting enough the end users would feel motivated by the ad. The aim of the landing page should be to assure the visitors to enact a specific action.
- If the site has easy navigation features then people can view it on mobile & other gadgets as well, can easily find information they’re looking for and is devoid of bothersome pop-ups, excessive ads or other obstacles, it would be more appealing to a greater mass.
- Spell-checking the body copy and
desisting from errors would aid in maintaining the esteem of the
site and in a way gain trust of visitors.
We at Fox
Web Wizardz do have all the expertise to
design/develop/promote
your landing page with the above standards. Please get in touch with
us at sales@web-wizardz.com
for any kind of website design, development and strategic web marketing needs.
This article
has been taken from: http://www.web-wizardz.com/5-ways-to-create-a-good-landing-page/
No comments:
Post a Comment