Essential ingredients for a great web design

Website is a platform to represent the business to the virtual world over the internet to promote the product and services. The ease with which a particular website can reach the target visitors depends on factors like efficacy and applicability of the website. Customized and user-centric web design makes the site more appealing to the users.

Contemporary web designs follow visually poised sequence guiding visitors through the content of the site. This process seems to have gained much significance as users get interested with new information if they get proper guidance over the usability matter.

The content of the site should be developed keeping in mind the user’s choice and surfing patterns. Short text in simple and to-the-point language accompanied with images will be more appealing to customers as images can be more striking than text. The customer prerequisites should be kept minimal or else they will lose interest if required to go through long procedure and provide a lot of details.

A website is framed mainly to link with the user’s intentions. If the website is more responsive, loading time is less, navigation is smooth and the user finds the information relevant, it is more likely that the visitor will be more interested in the site.

White space aids in observing the inputs in the site and reduces the subjective load for the users; hence the importance of white space in a site cannot be ignored. Sorting of designs by white space or a viewable line make it more eye-catchy and users would be more willing to go through it, scan it or analyze the content. Frequent usability testing is more applicable to look for flaws in a layout and get it rectified beforehand. This always works in favor of the site.

Maintaining user-friendly approach while designing a website has become more acceptable now-a-days. Fox Web Wizardz has attained recognition in developing user-centric websites. For more details, log on to www.web-wizardz.com or contact us at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/essential-ingredients-for-a-great-web-design/

5 tools to test mobile websites

A report about the burgeoning trend of mobile convention suggests that it would be apt to consider mobile users while developing a website. As the market for mobile devices is thriving day by day, it would be worthwhile to acknowledge mobile version of the website in the testing work flow while commencing a website. Here is a list of tools to detect whether websites can be displayed appropriately on all smart phones and mobile devices:-

Gomez: A tester can assess the performance of a mobile site with the Gomez mobile readiness test. It executes a score from 1 to 5 and thorough scrutiny of mobile website reinforcement process incorporating elaborated submissions to rectify the diagnosed errors.

MobiReady: With the help of mobiReady testing, the mobile readiness can be evaluated using the industry conventions. It administers a score from 1 to 5 and a comprehensive resolution to actuate the effectiveness of a site on a mobile device.

iBBDemo2: iBBDemo2 is an Adobe Air application does a stupendous job of mirroring the iPhone and iPad web browsing feature. It is said that it serves as an appropriate means for testing web apps especially the iOS genre of mobile gimmicks. It can aid in presentations to prepare trial iOS web apps in absence of access to Mac.

W3C mobileOK Checker: According to sources, W3C mobileOK Checker aids in testing website on mobile gadgets and is one of the best tools available in the market to test mobile version of the websites. This tool executes distinct tests on a web page prior to summing up the level of conformity of the website with the mobile devices. Through W3C’s unique mobileOK basic tests 1.0 specification, a clear conception is developed about concurrence of the website with the mobile web.

Opera Mini Simulator: Opera Mini is one of the premium mobile web browsers accessible in the industry. Opera is feasible for iPhone, Symbian platforms, and Android. A free web-based tool is available for testing and estimating the mobile variant of the website on devices that use Opera.

Above listed were few of the testing tools to detect the performance of website on mobile devices. Fox Web Wizardz formulates mobile friendly websites using the most advanced techniques. We also work with HTML5/CSS3 and responsive layouts. For any affordable web design & development related requirement, contact us directly at sales@web-wizardz.com

This article has been taken from:  http://www.web-wizardz.com/5-tools-to-test-mobile-websites/

Reaping benefits from Pinterest

Pinterest is a social media site that permits consumers to exchange images on implicit bulletin boards.

From 2010, Pinterest has gained a lot of popularity as an online social platform. By virtue of images, users tag links. There are a lot of benefits for utilizing Pinterest, for e.g. one can discuss about health, lifestyle, plan a trip, interior decorations etc. Pinterest is a kind of social community where one can exchange views and be informed about many ideas.

Through Pinterest, a search engine optimizer may enhance the web traffic. The Pinterest profile should include proper keywords in the account description thus aiding the profile to fare better in search engines. In order to augment the clarity and acknowledgment of the pins, a search engine professional may apply keywords and hash tags that are usually affiliated with one’s business. Back links, keyword targeting helps in the optimization process.

In case a visitor is following the blog images, then it makes sense to follow or re-pin his images thus enhancing the visibility of the site. One of the significant SEO strategic web marketing is to include keywords in the image filenames as it is found that filenames with proper keywords receive better exposure in search engines.

It would be apt to gather a network of Pinterest holders who like and share blogs or posts or images. In this way the shared post/image will gain popularity over the web thus helping in search engine rankings. All these propositions will definitely help in acquiring benefits from Pinterest.

For any queries regarding Pinterest, please visit us at www.web-wizardz.com or contact us directly at sales@web-wizardz.com

This article has been taken from: http://www.web-wizardz.com/reaping-benefits-from-pinterest/

Global survey report for SEO

With reference to the survey conducted by SEOMoz now Moz in 2012 displays a wide variety of data in the SEO world. The purpose of the survey was to gain insight of the state and attributes of the SEO industry.

Some of the appealing factors from the survey are displayed in this article:-

1. The general trend of online marketing survey reveals that 47% of the marketers are positioned in United States and 77% are males. Majority of internet marketers belong to the average age category of 26 to 34-years. 
   
   
2. In the international segment, representation of United States seems to be the highest with 47.3%, United Kingdom 12.9% followed by Canada and India of 4.4% and 4.09%. The countries showing least representation seems to be China, New Zealand, and Sweden each at 0.5%. Google Analytics have emerged as the top tool mostly used by SEO’s at 93% followed by Google Adwords at 88.3%. 
   
   
3. Now-a-days, a number of services are offered by most SEO companies of which 92% of the companies employ SEO services as an element of their package. 
   
   
4. The survey also reveals the service areas that are gaining importance are social media and community management at 72% followed by search engine optimization at 71%. 
   
   
5. Geography based SEO shows a percentage of 65%, content marketing illustrates 56%, and deportment of 54% analytics.

It is a known fact that clients always believe in positive reports. As per the world SEO survey of client reports, monthly reports at 49% out-ranked the weekly reports at 32% leaving behind the quarterly, daily and annual reports at 9%, 7% and 3% respectively.

Survey of world SEO industry helps organizations to compare their businesses with the standards of the industry. Off late, the SEO industry has been showing a positive trend regarding business growth and is expected to flourish in 2013.

This article has been taken from: http://www.web-wizardz.com/global-survey-report-for-seo/

Managing online communities as community managers

Community Managers are the professionals who can integrate their skills to share updates smoothly to a community as well as possess the competency to collect and utilize the feedback for a company and aid in betterment of the product or services.

Professionals who work within social media and community must possess good interactive skills. Since a community manager represents a brand, one must acquire good communication skills to transmit the message of the company to the audience. Be it a brief, curtailed one or a lengthy topic, one must be able to address it effectively through any medium, articles, content, blogs, posts etc.

The community manager needs to have affection for the brand so that he is able to effectively articulate to the masses on behalf of the company. This will help the community manager in interacting with the audience as well as deliver internal and external community training. They may establish networks with community members and look for community heads among them. Sometimes training and delegating community heads to perform on a more promising level might serve the purpose.

Community manager are expected to have some accomplishment in analytics. The process of involvement of a community manager with social and site analytics may differ from one another in the industry. In order to keep a track of the way the audience is reciprocating to the participation and arbitrate what ideas and plans are working in the positive direction, it is necessary that the community manager has some knowledge of the whole concept of community management.

Owing to the development of labelled online communities, online research communities, and corporate blogs, community management seems to be a new way of engaging visitors for your product or services. It is all about stimulating and promoting online societies along with getting to know what a customer would search for in brands.

At Fox Web Wizardz, we have a drill-down approach towards community management & our experts can really push your online marketing efforts by a great margin. Please get in touch with us at sales@web-wizardz.com for any kind of social media marketing, creating fan page in Face Book & community development services.

This article has been taken from: http://www.web-wizardz.com/managing-online-communities-as-community-managers/

5-ways to create a good landing page

When the customers reach a webpage after clicking on the promotional advertisement it is said to be landing page. The landing page may require the visitor to fill out a form or provide necessary details, or order something and provide credit card number which the customer may not be always willing to divulge. Sometimes it becomes necessary to assure people to do tasks which they might object. In order to have a stupendous landing page user experience, the landing page would require a tune-up.

One can avail the benefits of a good landing page by making the process much simpler for customers be it order entry or signing up newsletter or any other task needed to perform in the webpage by visitors.

1. Headline should be focused upon. It should be extraordinary so that the visitors get enthralled by it.  It should be striking so that they have the urge to have a look at it and go through the ad information carefully. 
   
   
2. There should be info graphic with respect to the image and the advertisement. Adding an image in each landing page would make it more appropriate. The image should clearly specify about the product the customer will be attaining on filling the form. 
   
   
3. Including relevant, unique and authentic content and making the objective apparent to all. If the content is informative and interesting enough the end users would feel motivated by the ad. The aim of the landing page should be to assure the visitors to enact a specific action. 
   
   
4. If the site has easy navigation features then people can view it on mobile & other gadgets as well, can easily find information they’re looking for and is devoid of bothersome pop-ups, excessive ads or other obstacles, it would be more appealing to a greater mass. 
   
   
5. Spell-checking the body copy and desisting from errors would aid in maintaining the esteem of the site and in a way gain trust of visitors.
   

We at Fox Web Wizardz do have all the expertise to design/develop/promote your landing page with the above standards. Please get in touch with us at sales@web-wizardz.com for any kind of website design, development and strategic web marketing needs.

This article has been taken from: http://www.web-wizardz.com/5-ways-to-create-a-good-landing-page/

Planning & Deploying guide for establishing websites

In today’s world, a website is the prime source of online promotion as companies venture into new business or develop new technologies to endorse products and services. Whether the client is speculating on developing a website to concentrate on business, endorse products, or reflect on content and orientation or social media, Fox Web Wizardz can serve as a helping hand in any kind of online initiative.

Some of the several factors that need to be followed are as follows:-

1. First and foremost, one needs to ascertain the goal of the site whether to generate revenue, reach target audience, brand awareness or lead generation. This would aid in visualizing the identity and appearance of the website. Little bit of research needs to be done on websites of similar business to get a conception on the looks and execution of the website. 
   
   
2. One needs to comprehend a bit on the budget. It is a significant factor to be considered in framing a website. One must keep an account of the fact that it is a long-term investment as a website would aid in business promotion. The site would also be required to make rectifications and upgraded at certain intervals to keep up with the changing market trends. 
   
   
3. Collecting perfect resources and gaining orientation for designing a profitable website is important. It would be worthwhile to engage few financiers and technicians like web designers, developers, online marketing professionals to bank upon. 
   
   
4. Contemplating on marketing techniques is essential for acknowledgment of the website like planning for search engine optimization, strategic web marketing, press release submissions and site announcements or any form of print media for offline marketing purpose etc. 
   
   
5. Registration of domain name would be applicable for developing a website is an essential criterion.

A professional, affordablewebsite design and development company like Fox Web Wizardz has the competence to establish customizable websites by applying the latest techniques as per the search engine optimization guidelines.

This article has been taken from: http://www.web-wizardz.com/planning-deploying-guide-for-establishing-websites/

Black Hat SEO vs. White Hat SEO

Black Hat SEO and White Hat SEO regulate the ranking of websites in the search engine marketing through various actions.

Black Hat SEO refers to techniques employed that do not comply with the guidelines of the search engines. The tactics applied in honest way to enhance search engine rankings are White Hat SEO strategies.

Black Hat SEO practices generally incorporate attributes that dispute search engine fundamentals. They improperly exhibit content in various realistic and non-realistic ways to search engine spiders and human users and constitute impaired consumer involvement. Brisk outcomes are generated via Black Hat SEO techniques; however, may lead to greater possibility of damage if exposed.

Black Hat SEO tactics are impractical resolution to a constant dispute of inherent search traffic. Hidden content, keyword stuffing, misusing meta keywords etc. are some of the Black Hat SEO approaches.

White Hat SEO complies with all SEO policies. It establishes content for end users and intensifies its tactics on human audience. Stimulating receptiveness is the prime objective of White Hat SEO method. The features on which White Hat SEO concentrates are applicability of content which the audience find it interesting, appealing and informative so that they keep coming back to the site.

Some White Hat SEO practice involves thorough research on keyword density and keyword analysis, informative and unique content, appropriate and suitable link submission techniques and augmenting meta tags etc.

Although White Hat SEO consumes a lot of time before it displays positive results, this technique is considered as a valid and preferred way of projecting the websites in the World Wide Web.

For proper guidance & consulting on using the white hat seo techniques, please get in touch with us at sales@web-wizardz.com or visit us at www.web-wizardz.com.

This article has been taken from: http://www.web-wizardz.com/black-hat-seo-vs-white-hat-seo/